Zywiec Bock- campaign
I'm very glad to present you this shoot prepared for the 155 anniversary of the brewery in Zywiec. Special occasions require a unique fitting, therefore, we enabled the residents of the largest Polish cities to make a toast together with the characters placed on a unique project on a European scale 3D lenticular printing. It is all about the light. The 19th-century-styled photos were taken with a very soft atelier light whereas for the modern ones we created a strong contrast with contra lights and strong colours to reflect the light from the surface of the dark beer. photo: Tomek Albin ad.agency: PZL client: ŻYWIEC GROUP stylist: Sławek Blaszewski costumes: Dorothee Roqueplo hair & make-up: Liliana Gałązka retouching: www.holubowicz.com
